“Cabrinha has been delivering quality, innovation and consistency for the last twenty years. Kitesurfers across the globe, including many of the sport’s elite athletes, have come to rely on our products, which has been a key component of our brand’s developmental success.” said the company’s founder, Hawaii-born surf sports pioneer Pete Cabrinha.
Over the past two decades, Cabrinha has contributed bedrock technologies to the sport of kitesurfing. Innovative milestones include the introduction of the first widely available bow kite with the 2006 release of the revolutionary Crossbow model, which changed the kitesurfing world forever. This technology afforded riders greatly increased wind ranges and massive airs, while significantly improving safety. The Crossbow launched the Cabrinha brand into the stratosphere, followed by the legendary Switchblade kite, which continues to reign as the bestselling kitesurf model in the world until this day.
Speaking on the brand’s twentieth anniversary, Pete Cabrinha said: “The last 20 years have been an incredible time for Cabrinha and the sport of kitesurfing. We’ve innovated our way through the past two decades… taken risks, won awards, crowned champions, and celebrated the rise of our incredible sport. But most of all, we’ve stayed curious. We are constantly looking around the corner to see what’s coming… and where we are headed.”
Recent achievements include the 2016 release of Cabrinha’s Fireball Control System, which received the prestigious IDEA Award from the Industrial Designers Society of America for its innovative design and manufacturing. That same year, Cabrinha introduced pure Profile Panel technology as a noteworthy advancement in kite design, with strategically placed panels providing ultimate control over the aerodynamic profiles in the kite.
In 2019, ‘The Kitemag’ international magazine named the Cabrinha Moto Kite the Ultimate Test Guide winner in the Allrounder Category, while the Contra Kite took top merits in the Lightwind Kites category. This achievement has been repeated again for 2020. The innovative legacy has continued into 2020 with the release of Nano-Ripstop canopy material. Combining a 3mm micro double ripstop pattern and exclusive coating bonded with a plasma treatment, Nano-Ripstop provides additional strength, reduced elongation, and longevity for a performance boost in every kite.
Beyond designing groundbreaking products with iconic graphic design, Cabrinha has always cultivated a close connection to the sport’s trailblazers and athletes. Cabrinha Kites have been ridden to the top of podiums and World Tour Championships in Freestyle, Surf, Wakestyle and Speed competitions.
Brand ambassadors include multiple Kite Speed World Champion Rob Douglas, Kite Park World Champion Annelous Lammerts and World Wave Champions Keahi de Aboitiz and Moona Whyte next to Brazilian adaptive athlete Fernando Fernandes.
This constant connection to the culture and lifestyle of surf sports has paved the way for Cabrinha’s upcoming chapter of brand evolution.
“With Jon Modica coming on board as the new owner and chairman, we are in a position to power Cabrinha for the next twenty years of innovation,” said CEO Kent Marinkovic.
A cornerstone of the core team’s new plan for Cabrinha is to differentiate the brand in the market through ownership and direct control by active kiteboarders and the consistency of the entire sales, marketing, and product development teams. Continuing the tradition started by company founder Pete Cabrinha, the company maintains its investment in athlete sponsorship, as well as music, the arts, and stewardship of the world’s oceans for a sustainable future.
“Cabrinha’s brand liberation will better allow for faster decision making and unimpeded development,” said CEO Kent Marinkovic, adding: “This change and new investment will deliver innovation, speed to the market, and consistently performing equipment at the level of quality that Cabrinha users expect.”
Modica also holds a degree in Human Development from Connecticut College, a teaching certificate in elementary education, and a master’s degree in Urban Education Policy from Brown University. As a successful tech entrepreneur, Modica leveraged his educational background into creating the youth-focused e-learning platform Nutmeg Education, which was acquired by Second Story Capital in 2016.